Sample Work

Independent examples of how I analyse customer feedback, identify recurring patterns and turn them into practical business questions. These samples use public information and are shared to show the approach, evidence standards and depth of the analysis.

Sample Work

Independent examples of how I analyse customer feedback, identify recurring patterns and turn them into practical business questions. These samples use public information and are shared to show the approach, evidence standards and depth of the analysis.

Sample Work

Independent examples of how I analyse customer feedback, identify recurring patterns and turn them into practical business questions. These samples use public information and are shared to show the approach, evidence standards and depth of the analysis.

Independent public-feedback sample

Café Customer Feedback Baseline Assessment

Café Customer Feedback Baseline Assessment

What are customers repeatedly appreciating, and what deserves a closer look?

What are customers repeatedly appreciating, and what deserves a closer look?

An assessment of public Google reviews, identifying recurring strengths, contrasting experiences and practical areas for the owner to verify.

Google Reviews · Around 50 written reviews · Roughly the previous year

Reviews were collected consecutively in Newest order. Rating-only and insufficient-text entries were excluded from thematic analysis.

This business is not a client and did not commission or endorse the work. Its identity is withheld.


For an ongoing client, this assessment would become the baseline used to compare later feedback.

FEATURED FINDING

Coffee is strongly praised — but the feedback isn’t completely uniform.

Coffee is strongly praised — but the feedback isn’t completely uniform.

Coffee received substantial praise across several drinks. A smaller group questioned taste, distinctiveness or value, while some described their drink as simply okay.

That supports a focused check of the weaker experiences. It does not establish a café-wide coffee-quality problem.

Coffee received substantial praise across several drinks. A smaller group questioned taste, distinctiveness or value, while some described their drink as simply okay.

That supports a focused check of the weaker experiences. It does not establish a café-wide coffee-quality problem.

13

Positive coded mentions

2

Negative coded mentions

3

Mixed / neutral coded mentions

Coded mentions within the analyzed sample — not customer percentages.

1. Review evidence

Substantial praise, alongside a smaller number of weaker taste and value assessments.

2. Assessment

A clear beverage strength, with specific questions still open.

3. What to check

Check the drinks identifiable in weaker feedback against preparation, remakes, complaints and price expectations before deciding whether anything needs to change.

SUPPORTING FINDINGS

What customers repeatedly value

What customers repeatedly value

Beyond coffee, three other patterns appeared consistently across the review sample.

Food quality

Recurring strength

15 positive · 2 negative coded mentions

Food was repeatedly praised for taste and freshness. A small number of sharply negative experiences keep this as a recurring strength rather than a claim of consistent excellence.

Staff & service

Prominent strength

12 positive service codes · 2 negative service accounts

Reviewers repeatedly valued friendliness, attentiveness and helpful recommendations. The overall service pattern is positive, though a small number of poorer experiences are still worth checking.

Atmosphere & occasions

Dependable strength

10 positive ambience codes · 7 positive occasion codes

Customers repeatedly described the café as comfortable, aesthetic and suitable for social visits or time alone. One isolated criticism of the vibe remains part of the evidence.

FROM FINDINGS TO ACTION

What the owner could check next

What the owner could check next

These are evidence-led checks arising from the assessment. They are starting points for owner verification, not assumptions about internal causes or instructions to make broad changes.

Check the drinks behind the weaker feedback

Where a specific drink is mentioned less positively, compare the review context with preparation, timing and recent customer feedback before deciding whether anything needs to change.

Review

Compare praised dishes with business performance

Check whether repeatedly praised dishes also perform well in sales, repeat ordering or strategic importance before deciding whether they deserve greater visibility.

Protect / Review

Identify the service behaviours worth protecting

Note which behaviours customers repeatedly value — such as friendliness, attentiveness or helpful recommendations — and check whether they are consistently delivered.

Protect

Check what customers value about the setting

Compare recurring ambience praise with visit patterns and owner observations to identify which aspects of the setting are worth protecting.

Protect

Portion size, value perception and takeaway packaging remain smaller signals to monitor rather than reasons for broad changes.

PROJECT DOCUMENTS

Explore the assessment and supporting analysis

Explore the assessment and supporting analysis

The client-facing assessment explains what the feedback currently shows. A concise owner summary turns those findings into priority checks, while the supporting interpretation shows how the evidence was analysed before conclusions were made.

01

CLIENT DELIVERABLE

Customer Feedback Baseline Assessment

The main client-facing report covering the assessment scope, recurring strengths, mixed experiences, secondary signals and areas that deserve closer verification.

PDF · 5 pages

02

CLIENT DELIVERABLE

Owner Action Summary

A one-page decision sheet translating the assessment into a small number of priority checks and Protect / Promote / Monitor / Review / Test decisions.

PDF · 1 page

03

BEHIND THE ANALYSIS

Customer Feedback Interpretation

Supporting analytical work showing how recurring, contrasting, mixed and secondary evidence was separated before the client assessment was written.

Supporting analysis PDF · 4 pages

Let’s Talk About Your Customer Feedback

Share your business page and what you’d like help with—whether that’s keeping up with reviews or making sense of repeated comments. I’ll help you decide where to start.

HONEST FEEDBACK

BUSINESS CONTEXT

PRACTICAL NEXT STEPS

WHERE WE START

01

YOUR BUSINESS PAGE

02

WHAT NEEDS ATTENTION

03

A SUITABLE NEXT STEP

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Let’s Talk About Your Customer Feedback

Share your business page and what you’d like help with—whether that’s keeping up with reviews or making sense of repeated comments. I’ll help you decide where to start.

HONEST FEEDBACK

BUSINESS CONTEXT

PRACTICAL NEXT STEPS

WHERE WE START

01

YOUR BUSINESS PAGE

02

WHAT NEEDS ATTENTION

03

A SUITABLE NEXT STEP

Let’s Talk About Your Customer Feedback

Share your business page and what you’d like help with—whether that’s keeping up with reviews or making sense of repeated comments. I’ll help you decide where to start.

HONEST FEEDBACK

BUSINESS CONTEXT

PRACTICAL NEXT STEPS

WHERE WE START

01

YOUR BUSINESS PAGE

02

WHAT NEEDS ATTENTION

03

A SUITABLE NEXT STEP

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